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In 2011, Etienne Richelle imagines a bike so that his car license-free wife can bring the kids to school with ease.
The project then turned into a company designing and manufacturing “longtail” cargo bikes for families. The bike is much appreciated for its reliability, neat design, driving comfort, and constant evolution.
In 2022, Etienne is joined by Miguel Vandamme and Thibaut Dehem to give the project a new ambition.
Production ramps up and a goal is set to “replace 10.000 cars”.
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2011
En 2011, Etienne Richelle imagine un vélo pour que sa femme sans permis de conduire puisse emmener les enfants à l’école en toute simplicité.
2012
En 2012, Etienne Richelle imagine un vélo pour que sa femme sans permis de conduire puisse emmener les enfants à l’école en toute simplicité.
2015
En 2015, Etienne Richelle imagine un vélo pour que sa femme sans permis de conduire puisse emmener les enfants à l’école en toute simplicité.